PRIVACY POLICY

Last Updated: June 2026

Prettylittlepaws Ltd trading as LJVapes ("LJVapes", "we", "us", "our") is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.ljvapes.co.uk, place an order, contact us or otherwise interact with our business.

DATA CONTROLLER

For the purposes of the UK GDPR and the Data Protection Act 2018, the data controller is:

Prettylittlepaws Ltd trading as LJVapes
Westwinn View
Leeds
LS14 2HY
United Kingdom

Company Number: 13632869

Email: sales@ljvapes.co.uk

PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

• Name
• Billing and delivery addresses
• Email address
• Telephone number
• Order history
• Communications sent to us
• Website usage information collected through cookies and similar technologies

We do not collect or store date of birth information through our website age-gate.

HOW WE USE YOUR PERSONAL DATA

We process personal data for the following purposes:

• Processing and fulfilling customer orders
• Delivering products and services
• Managing customer accounts and enquiries
• Processing payments and preventing fraud
• Complying with legal and regulatory obligations
• Improving our website, products and services
• Sending marketing communications where you have consented or where permitted by law
• Establishing, exercising or defending legal claims

LEGAL BASIS FOR PROCESSING

Under the UK GDPR and Data Protection Act 2018, we rely on the following legal bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate interests in operating and improving our business
• Consent where required, including certain marketing communications and non-essential cookies

AGE-RESTRICTED PRODUCTS

LJVapes sells vaping and CBD products intended only for persons of legal age.

We operate an age-gate confirmation on our website to remind visitors that our products are intended for adults. This confirmation does not collect, store or process date of birth information or other age-verification data.

We reserve the right to refuse sales where we reasonably believe a customer is not legally entitled to purchase age-restricted products.

SHARING YOUR PERSONAL DATA

We may share personal data with trusted third parties where necessary to operate our business, including:

• Viva Payments (Viva Wallet) for payment processing and fraud prevention
• Omnisend for email marketing communications
• Website hosting, IT support and security providers
• Courier and delivery companies
• Professional advisers including accountants and legal advisers
• Regulatory authorities, law enforcement agencies and government bodies where required by law

All third-party providers are required to process personal data securely and in accordance with applicable data protection laws.

INTERNATIONAL DATA TRANSFERS

Some service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place as required by the UK GDPR, including adequacy regulations or approved contractual protections where applicable.

DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory requirements.

Order and transaction records may be retained for up to six years after the end of the customer relationship to comply with tax and accounting obligations.

YOUR RIGHTS

Under the UK GDPR and Data Protection Act 2018, you have the right to:

• Access your personal data
• Request correction of inaccurate information
• Request erasure of your personal data
• Restrict processing in certain circumstances
• Object to processing based on legitimate interests
• Request transfer of your data where applicable
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at sales@ljvapes.co.uk.

COOKIES

Our website uses cookies and similar technologies to ensure the website functions correctly, improve user experience and analyse website performance.

When you first visit our website, you will be presented with a cookie banner allowing you to accept, reject or manage non-essential cookies.

Strictly necessary cookies required for website functionality and security are placed automatically. Analytics, advertising and other non-essential cookies will only be placed on your device where you have provided consent.

You can withdraw or amend your cookie preferences at any time through our cookie settings tool. You may also control cookies through your browser settings, although disabling certain cookies may affect website functionality.

DATA SECURITY

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction.

COMPLAINTS

If you have concerns about how we process your personal data, please contact us first at sales@ljvapes.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://www.ico.org.uk

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be published on this page with a revised "Last Updated" date.